The Morphing Problem: Words And Negatives That Stop Face Melt
Face morphing is the artifact that ends the conversation. A viewer will forgive a soft background, a slightly odd hand, even a wobble in the set — but the
Problem
Product Story Arcs: Problem, Demo, Proof In Three AI Shots
A client once sent me a product video they had generated themselves and asked why it was not converting. The video was, shot by shot, lovely: the bottle